Korean equipment versus European: what you get
The most noticeable difference when importing from Korea is rarely the price of the car itself. It is what is included in it.
Cars built for the Korean domestic market often come with equipment that is a paid package in Europe — leather, ventilated seats, driving assistants, a larger screen. A comparison between a Korean and a European car is therefore only fair when it is made between two specific cars with itemised equipment and a final price, not between two models.
This article is part of the complete guide to importing cars from South Korea.
Terms in this article:Model year
This is a working draft. The Korea Cars BG team is still expanding it — for your specific case, write to us and we will answer in writing.
What is usually standard
Cars for the Korean domestic market often come with high equipment levels — leather, ventilated seats, driving assistants, a larger screen. In Europe the same items are paid extras.
What to check
The navigation and infotainment are set up for Korea. Check what changes on registration in Bulgaria and what stays in Korean.
The radio and some of the connectivity systems may need adjusting after the import.
How to compare honestly
Compare not model with model but one specific car with another — with a final price after all costs and the equipment itemised. Only then is the difference real.
Frequently asked questions
- Why do Korean cars have more extras?
- Because trim levels for the Korean domestic market are put together differently: items that are a separately paid package in Europe are often part of the standard equipment of the corresponding trim there.
- Does the infotainment work in Bulgarian after import?
- It depends on the model and the year. Some systems switch to English, others stay in Korean. This is settled for the specific car before the order.
Have a question about a specific car?
Tell us what you are looking for and we will answer in writing — with an indicative final price and timeline.
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